Analyst Ming-Chi Kuo has provided insights on the latest smartphone lineup from Apple Inc., with the iPhone 15 Pro experiencing a decline in sales while the Pro Max model shows remarkable performance.
What Happened: Kuo, an analyst at TF International Securities, stated that while the iPhone 15 and iPhone 15 Plus maintained similar demand to their predecessors, the iPhone 15 Pro is facing a decrease in consumer interest.
Kuo attributed this shift to the premium user base gravitating towards the iPhone 15 Pro Max this year.
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The demand for the iPhone 15 Pro Max has exceeded expectations, surpassing last year’s iPhone 14 Pro Max. This indicates that Apple’s top-end model is becoming increasingly popular, potentially driven by advanced features and a strong fan following.
However, the iPhone 15 Pro Max has faced challenges, including longer wait times due to high demand and production delays. These factors have contributed to limited shipments.
Kuo addressed concerns about a potential ban on iPhones by the Chinese government. He asserted that while such reports can create apprehension, they are unlikely to significantly affect sales in China. The ban primarily impacts specific government organizations and state-owned enterprises rather than the core customer base or Apple enthusiasts.
The analyst remains optimistic about his previous prediction of Apple selling 80 million units of the iPhone 15 series this year.
Why It’s Important: Apple recently unveiled its latest iPhone lineup, consisting of four models: the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Preorders for the entire iPhone 15 range have begun, and shipments are scheduled to arrive on Sept. 22.
Apple CEO Tim Cook has also shared his choice for the color of his potential iPhone 15 Pro Max. He mentioned, “You know, I’m using the Natural [Titanium].”
Image Source – Apple
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