- Microsoft Corporation MSFT has made several AI upgrades, such as ChatGPT, available to users; this has been extended to its search engine, Bing, and its cloud services. Microsoft is striving to close the gap with Alphabet Inc’s GOOG GOOGL Google.
- Some of the fundamental changes made include the provision of live search results from Bing to ChatGPT, according to Reuters’ report of Microsoft’s annual Microsoft Build conference.
- Furthermore, Microsoft has expanded its plug-ins for Bing, enabling seamless business transactions with consumers in its search engine.
- The tool now aids web surfers looking for dinner ideas by providing a suggested recipe and ingredients for order from Instacart, all in a single click, said Yusuf Mehdi, Microsoft’s consumer chief marketing officer.
- The updates to Bing are part of Microsoft’s efforts to capture more of the estimated $286 billion market for search advertising globally.
- In addition, Google has recently showcased generative AI upgrades for its search engine. Google’s standalone competitor to ChatGPT, Bard, is already up and running, with answers from Google’s search results
- Microsoft’s new cloud service features allow businesses to build plug-ins connecting to Microsoft 365 Copilot, its enterprise AI assistant. It has also promised to make an AI assistant, or copilot, available as a preview for some users of its widespread Windows operating system starting in June. Microsoft also announced ways it is helping consumers determine if it’s AI-generated an image or video, similar to Google.
- Price Action: MSFT shares traded lower by 0.03% at $315.15 premarket on the last check Wednesday.
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