“We are pleased to support this legislation, as proper labeling is essential in educating consumers about disposal practices,” said Lara Wyss, President of the Responsible Flushing Alliance (RFA). “Our goal is to ensure everyone looks for the ‘Do Not Flush’ symbol on wipes packaging.”
May 27, 2023
Colorado recently passed a law joining California, Washington, Oregon, and Illinois mandating proper labeling of non-flushable wet wipes. The Responsible Flushing Alliance (RFA), a consumer education non-profit that promotes smart flushing practices, launched its #FlushSmart campaign in 2022 to bring awareness to the “Do Not Flush” symbol and its importance to the health of homes and communities.
The #FlushSmart campaign will release new content on July 1, the second annual Flush Smart Day, to encourage consumers to check for the “Do Not Flush” symbol on wipes packaging. “Consumers are largely aware of the ‘Do Not Flush’ symbol but many still claim to have flushed something non-flushable in the past year,” said Lara Wyss, President of RFA. Flushing non-flushable objects can cause massive problems in both home plumbing and municipal sewer systems, resulting in repairs costing between hundreds and millions of dollars.
Effective December 31, all non-flushable wet wipes sold in Colorado, including baby wipes, bathroom cleaning wipes, disinfecting and antibacterial wipes, facial cleansing wipes, and other non-flushable wipes commonly used in a bathroom, must have the “Do Not Flush” symbol prominently displayed on the packaging.
RFA invites wipes companies, wastewater groups, or non-profits related to water quality, sanitation, or personal care products to reach out to the organization to learn how to support their effort.
For further information on the #FlushSmart campaign, visit the campaign’s official website or follow @flushsmart on Twitter, Facebook, and Instagram.
About Responsible Flushing Alliance: The Responsible Flushing Alliance is a non-profit organization dedicated to consumer education on flushing practices. RFA aims to change consumer behavior to help reduce damage to the sewage systems of the nation caused by flushing items intended not to be flushed.
Responsible Flushing Alliance Coalition Members include 3M, ANDRITZ Group – Nonwoven Division, biom, California Association of Sanitation Agencies (CASA), the Center for Baby & Adult Hygiene Products (BAHP), Clorox, Cotton Inc., DUDE Products, Dukal, LLC., EcoLabs, Eleeo Brands, Essity, First Quality, GOJO, Goodwipes, Guy & O’Neill, Johnson & Johnson, H20 Global News, Kelheim Fibres GmbH, Kimberly-Clark, National Stewardship Action Council (NSAC), National Association of Clean Water Agencies (NACWA), Nehemiah Manufacturing, Nice-Pak and PDI, Papel Aralar S.A., Procter & Gamble, Reckitt, Rockline Industries, Sellars Nonwovens, Spartan Chemical, Suominen Corporation, Toilet Board Coalition, Unilever, WaterWipes.
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