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Greenberg Traurig, LLP, a global law firm, has provided legal advice to FunNow, a lifestyle marketplace leader, in its acquisition of Eatigo, the largest restaurant discount booking platform in Southeast Asia. This acquisition is expected to significantly enhance the market share and reach of the combined companies in various lifestyle categories, particularly in the food and beverage sectors across Thailand, Singapore, Malaysia, Philippines, Hong Kong, Japan, and Taiwan. The integration of Eatigo into FunNow is part of FunNow’s strategic plan to expand through both organic growth and mergers and acquisitions. This move follows FunNow’s previous acquisitions of booking platforms TABLEAPP and Niceday in 2020 and 2022, respectively. By adding Eatigo to its portfolio, FunNow can leverage its technological advantages and benefit from Eatigo’s brand recognition in Southeast Asia. Greenberg Traurig provided comprehensive legal support to FunNow throughout the entire project, including the initial structuring phase and the negotiation of ancillary commercial contracts related to the transaction. The multidisciplinary team from Greenberg Traurig, led by Shareholder William Wu and including Associates Stephanie Sijie Li and Ping Hsu, all based in the firm’s Singapore office, played a crucial role in the successful completion of this transaction. Wu stated, “This is a landmark project for FunNow’s journey to become a leading global lifestyle marketplace. Our team is honored to have contributed our deep experience and knowledge of the food and beverage space, as well as the online marketplace sector within various Asian markets, to bring this transaction to fruition.” Jason Huang, Head of Investor Relations at FunNow, expressed his gratitude to Greenberg Traurig for their guidance, due diligence, and professionalism. He emphasized that Greenberg Traurig is not just a legal counsel but a genuine partner in FunNow’s journey and future growth. Greenberg Traurig’s Food, Beverage & Agribusiness Practice is known for its expertise in representing significant players in the food, beverage, dietary supplement, and products industries. The firm’s Mergers & Acquisitions Practice has extensive experience advising clients on various business combinations, including cross-border transactions in different regions of the world. Greenberg Traurig, LLP has a strong international presence, with over 2,650 attorneys in 47 locations across the United States, Europe, the Middle East, Latin America, and Asia. The firm is highly regarded for its client service, renewable energy initiatives, philanthropic efforts, innovation, diversity, and pro bono work. For media inquiries, please contact Sarah Mirza at Greenberg Traurig, LLP or Bea Garcia at Greenberg Traurig, P.A. Source: Greenberg Traurig, LLP
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