FREE webinar masterclass hosted by VC Josh Frankel
Marketing must now align with the finance silo in the corporate landscape, where CFOs and accountants hold significant power.
TAMPA BAY, Fla. (PRWEB)
May 23, 2023
On Thursday, June 8, 2023, at 12:00 PM EST, JoTo PR will present a free webinar, VC Secrets: How Savvy Entrepreneurs are Finding Upsides in this Downturn, hosted by Joshua M. Frankel, a successful venture capitalist. The webinar will cover the simple yet important steps that are necessary for startups to thrive in the current economic environment.
The global economic downturn has brought about a change in the marketplace, with CFOs and accountants emerging as key decision-makers. Marketers will now need to woo this influential audience and prove their brand makes impeccable financial sense, by focusing on ROI and retention rather than “growth at all costs.”
Acquiring a new customer can cost five to seven times more than retaining an old one, and a 5% increase in customer retention can lead to a company’s profit growth by 25% to 95% over time. (1) However, startups must also consider a customer’s lifetime value (CLV) for balance when developing new customers.
During the webinar, Joshua M. Frankel will explain how CFOs and accountants as decision-makers will affect purchases and which KPIs VCs look for, and also provide insights into the pitfalls of “growth at all costs” and the importance of adding a human touch while creating copy.
After the webinar, an AMA (Ask Me Anything) session will follow, during which Joshua will answer any questions about the symbiotic relationship between startups and VCs.
As an Anti-PR® Agency, JoTo PR Disruptors employs the best practices to succeed in business today by providing usable data that can benefit clients professionally and financially.
Joshua M. Frankel is a marketing specialist with a demonstrated track record of success in digital and traditional marketing and is experienced in venture capital and acquisition. LogicBoost Labs is a venture capital accelerator that assists startups in preparing for technical due diligence and has the funding and connections to ensure their success.
JoTo PR, established in 2009, is an international public relations agency based in Tampa Bay, Florida, that uses Anti-PR® campaigns to increase the market share and improve the ROI for its clients, beating the usual industry standards.
Sources:
1. Kumar, Saravana. “Customer Retention Versus Customer Acquisition”, Forbes, 12 December 2022, forbes.com/sites/forbesbusinesscouncil/2022/12/12/customer-retention-versus-customer-acquisition/?sh=79e4eb861c7d.
Share article on social media or email:
