For Gen Z consumers, it’s not enough that a brand yields great profits, but it also needs to align with their values for them to show brand loyalty.
FAIRFIELD, N.J. (PRWEB)
May 24, 2023
OEMs that want to market to Gen Z audiences can benefit from Keypoint Intelligence’s recently published Buyer Persona Analysis. The report focuses on channels that Gen Z engages with, value-driven brand selection and loyalty, as well as marketing tools that may be effective in reaching Gen Z audiences.
Social media has proven itself as an effective marketing tool in reaching broad audiences and closing sales, and many brands from different verticals have successfully used channels such as Twitter, YouTube, Facebook, Instagram, LinkedIn, and more recently, TikTok, to deliver brand messages to their target audience to build long-lasting relationships.
Recently, print and imaging OEMs have been exploring the possibility of adapting their social media marketing strategies to appeal to younger audiences, primarily Gen Z. Gen Z is the largest population cohort worldwide, with 2.5 billion people and a combined income that analysts forecast to hit $33 trillion by 2031. This growth trajectory could mean that Gen Z will surpass the earning potential of millennials, which makes the communication strategy used by companies to reach Gen Z audiences even more crucial.
“In the United States, 85% of Gen Z believes that brands should be more than just about profit,” stated Mark Davis, who works at Keypoint Intelligence as an Editorial Analyst. He added: “Gen Z audiences will not exhibit brand loyalty if their values do not align with the brand. This underscores the fact that, for Gen Z, brands should stand for more than profits.”
The Buyer Persona and Social Media Strategy analysis are available as a separate purchase or as part of a subscription to other research offered by Keypoint Intelligence’s Customer Communication Advisory Service. For more information about the report, you may visit here.
About Keypoint Intelligence
Keypoint Intelligence has been delivering independent hands-on testing, lab data, and extensive market research to drive product and sales success for clients in the digital imaging industry for six decades. Keypoint Intelligence continues to earn recognition as the most reliable source of unbiased information, analysis, and awards in the industry, thanks to decades of analyst experience.
If you found this article insightful, feel free to share it on social media or email!
