Smart for Life, Inc. (NASDAQ: SMFL) witnessed a surge in its stock prices after unveiling a new line of Sports Illustrated protein bars. The launch is aimed at appealing to active individuals and satisfying the demand for nutritional products that are wholesome and clean.
The new Sports Illustrated protein bars, which promise great flavors, textures, and tastes ideal for those with an active lifestyle, are expected to be rolled out in select markets for initial testing in the third quarter.
In partnership with Sports Illustrated, Smart for Life’s CEO, Darren Minton, noted that they were thrilled to launch these protein bars that would keep consumers coming back for more.
Following this announcement, Smart for Life shares closed Wednesday up by 14.2% and closed at $2.34, according to Benzinga Pro.
For more details about the new protein bars, click here.
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