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SPCA International has chosen Moore as its fundraising agency of record. Moore will use innovative data technology and a comprehensive omnichannel strategy to optimize SPCA International’s fundraising potential. Moore’s agency division, Edge Direct, will lead the omnichannel solution to advance SPCA International’s mission as a global animal rescue organization. Moore will provide SPCA International with critical, timely, and accurate strategies to guide growth across fundraising channels, leveraging its suite of platform products and services. The partnership aims to raise critical funds to help stop animal abuse and suffering. SPCA International promotes animal welfare through various programs and outreach initiatives. By partnering with Moore, SPCA International aims to maximize long-term progression and revenue, elevate donor retention, engage new audiences, and raise mission awareness globally. Moore, as the largest marketing, data, and fundraising company in North America serving the nonprofit industry, is committed to innovation and success. With its expertise and next-generation AI and machine learning capabilities, Moore will analyze the entire data cycle to enhance results and increase support for SPCA International’s lifesaving initiatives. For more information about Moore’s products and services, visit wearemoore.com. SPCA International is a global animal welfare organization dedicated to advancing animal safety and well-being through outreach, rescue, and education programs. To learn more about SPCA International, visit spcai.org.
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