Apple Inc. AAPL CEO Tim Cook discussed the challenging process of choosing a color for the potential iPhone 15 Pro Max, emphasizing the importance of this decision for users.
What Happened: A short interview with Cook is circulating on X, formerly Twitter. In the interview, Cook revealed his choice of color for his potential iPhone 15 Pro Max.
He said, “You know, I’m using the Natural [Titanium].”
Given that the iPhone 15 Pro models are the first devices by Cupertino to feature a titanium chassis with a redesigned aluminum interior and considering the size of Cook’s hands, AppleInsider speculated that he is using the iPhone 15 Pro Max.
The iPhone 15 Pro has a display size of 6.1 inches, while the highest-end model comes with a 6.7-inch display.
During the interview, Cook admitted that deciding on the color was not an easy task.
He stated, “Of course, it was a hard decision because the blue really caught my eye, the white really caught my eye, the black really caught my eye.”